by Rachel Ziv | Nov 16, 2019 | Copywriting, Marketing
Last month, Google announced that BERT will be joining their team. Short for something long and complicated, BERT is basically artificial intelligence (AI) integrated into Google’s search algorithm.If you’re not familiar with AI or how it works, it’s simply a term to...
by Rachel Ziv | Nov 2, 2019 | Copywriting
Next year marks 15 years that I’ve worked almost entirely remotely. As a freelance copywriter, I run my business out of my home office (grant it the home has changed a couple of times over the past decade). I have a great set up, which makes it easy to work through...
by Rachel Ziv | Oct 26, 2019 | Copywriting, Marketing
A few years ago, I wanted to find a great business coach. I found myself on the website of a person who touted their years of experience and great reviews from clients, and I was compelled to contact them…until I visited the “Services” section of their website. Among...
by Rachel Ziv | May 20, 2019 | Marketing
This is a guest post by Ellan Dineen, Marketing Associate at Design Wizard. What is video marketing? Video marketing is a marketing activity where you rely on a video to create engagement and sell a product or service. The great thing about videos is that you can use...
by Rachel Ziv | Oct 20, 2018 | Copywriting
What is a case study? Case studies are a brilliant way to show what your business is capable of – rather than just saying it. A case study is a piece of content that explains the what, why and how of a previous project you’ve worked on. It helps potential...
