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Get closer to customers when it matters most
Copywriting is not just about making sales. Copywriting is about communication. Thoughtful, relevant, clear communication that relays what your...
What’s your content plan for 2026?
As I power through the familiar “content push” that typically falls in the last quarter of the year, I’m reminded of the very real benefits...
AI in search: what’s next for your SEO strategy?
Artificial intelligence (AI) responses in search engines are becoming more widespread, and this will impact search engine optimisation (SEO)...
Sustainable content: what is it, and how can your business benefit?
Sustainability has been a hot topic for many years, and if we look beyond the more corporate themes of ESG and the like, I prefer to think of...
Is ChatGPT the end of copywriters?
Hardly a week goes by that I don’t hear someone exclaim, “Have you seen what ChatGPT can do!?” While I don’t have the app myself, I’ve seen examples...
What to do if your favourite copywriter is booked solid
When I first started writing this article, I realised it’s been over a year since I posted the last one. Pretty slack, given it’s my profession! To...
Stop trying to be “happy”
As a copywriter, I often find myself fascinated by what certain words actually mean and where they come from. How many times have you...
What plain English looks like
Where is your organisation in the fight for plain English?Do you still value complex words packed like sardines into shudderingly-long...
How Google’s new BERT will impact your SEO
Last month, Google announced that BERT will be joining their team. Short for something long and complicated, BERT is basically...