About
GREAT WRITING IS SIMPLE AND POWERFUL.
IT’S EASILY UNDERSTOOD, AND RELATES LOGICALLY AND EMOTIONALLY TO THE TARGET AUDIENCE.
What I do
I provide copywriting and content editing for businesses, agencies and government departments.
My goal is to help you connect with your customers through content – by understanding who they are, how they search, and how we can position your business to meet their needs.
With a passion for Inspiring Simplicity®, I sympathise with readers who want to find and follow information easily, without wading through jargon, waffle or egocentric business copy.
See case studies for a sample of projects I’ve worked on, or contact me to discuss yours.
To learn more about my services, see: SEO-optimised web content, marketing copy and business writing.
Simplicity specialist
As a qualified copywriter with over 10 years of experience, my copywriting style encapsulates everything I know about what works and what doesn’t work when writing copy.
Contact me for content that achieves:
- maximum readability
- minimum jargon
- a great user experience
- an instant connection with the reader
Qualifications
- Advanced Diploma Professional Writing
- Higher Diploma Editing
- Diploma Business Management
- Certificate Brand Management
- Certificate Small Business Marketing
Values
Reliable: keep promises, meet deadlines, be available
Passionate: love the work, be an advocate for clients
Adaptable: cater to the client, write for the audience
Inspiring: elevate clients and their customers
Simplicity: minimum words, maximum results