Spotlight On: Video Marketing

Spotlight On: Video Marketing

This is a guest post by Ellan Dineen, Marketing Associate at Design Wizard. What is video marketing? Video marketing is a marketing activity where you rely on a video to create engagement and sell a product or service. The great thing about videos is that you can use...
Spotlight On: Case Studies

Spotlight On: Case Studies

What is a case study?Case studies are a brilliant way to show what your business is capable of – rather than just saying it.A case study is a piece of content that explains the what, why and how of a previous project you’ve worked on. It helps potential...
Spotlight On: Website Content

Spotlight On: Website Content

What is website content?Website content is the words that sit on your website.These days, it’s not enough to have “OK” website content. Your website content must be superior.If you focus on nothing else, you should at least put your best foot forward...
Spotlight On: Sales Letters

Spotlight On: Sales Letters

What is a sales letter? A sales letter can be a direct sales letter (the physical version that goes to a mailbox and the recipient tears it open with their fingers), or a sales letter sent over email. Sales letters attempt to sell a product or service to a specified...
Spotlight On: Press Releases

Spotlight On: Press Releases

What is a press release?A press release is a piece of copy that informs the media of a particular event or newsworthy story.Businesses use press releases to try and get free coverage from print or digital magazines and newspapers. This free coverage can be priceless...

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