by Rachel Ziv | Apr 10, 2026 | Copywriting, Marketing
Copywriting is not just about making sales. Copywriting is about communication. Thoughtful, relevant, clear communication that relays what your business wants to say to people who need to hear it. Sales are a natural by-product of doing this well. You’re using words...
by Rachel Ziv | Nov 6, 2025 | Copywriting, Marketing
As I power through the familiar “content push” that typically falls in the last quarter of the year, I’m reminded of the very real benefits businesses can achieve with forward content planning. While many copywriters find themselves in a lull period over the...
by Rachel Ziv | Feb 20, 2025 | Copywriting, Marketing
Artificial intelligence (AI) responses in search engines are becoming more widespread, and this will impact search engine optimisation (SEO) strategies. Sad, but true. If you haven’t seen it for yourself yet, let me demonstrate. I search “How to write an article”,...
by Rachel Ziv | Nov 1, 2024 | Copywriting, Marketing
Sustainability has been a hot topic for many years, and if we look beyond the more corporate themes of ESG and the like, I prefer to think of sustainability in its purest form: What is the most efficient way to sustain [a thing] so as to have the least impact on that...
by Rachel Ziv | Feb 17, 2023 | Copywriting
Hardly a week goes by that I don’t hear someone exclaim, “Have you seen what ChatGPT can do!?” While I don’t have the app myself, I’ve seen examples of how it writes. And while it shocks me to say, it’s pretty darn good! The quality of writing and grammar is near...
