by Rachel Ziv | Apr 10, 2026 | Copywriting, Marketing
Copywriting is not just about making sales. Copywriting is about communication. Thoughtful, relevant, clear communication that relays what your business wants to say to people who need to hear it. Sales are a natural by-product of doing this well. You’re using words...
by Rachel Ziv | Nov 6, 2025 | Copywriting, Marketing
As I power through the familiar “content push” that typically falls in the last quarter of the year, I’m reminded of the very real benefits businesses can achieve with forward content planning. While many copywriters find themselves in a lull period over the...
by Rachel Ziv | Feb 20, 2025 | Copywriting, Marketing
Artificial intelligence (AI) responses in search engines are becoming more widespread, and this will impact search engine optimisation (SEO) strategies. Sad, but true. If you haven’t seen it for yourself yet, let me demonstrate. I search “How to write an article”,...
by Rachel Ziv | Nov 1, 2024 | Copywriting, Marketing
Sustainability has been a hot topic for many years, and if we look beyond the more corporate themes of ESG and the like, I prefer to think of sustainability in its purest form: What is the most efficient way to sustain [a thing] so as to have the least impact on that...
by Rachel Ziv | Nov 16, 2019 | Copywriting, Marketing
Last month, Google announced that BERT will be joining their team. Short for something long and complicated, BERT is basically artificial intelligence (AI) integrated into Google’s search algorithm.If you’re not familiar with AI or how it works, it’s simply a term to...
by Rachel Ziv | Oct 26, 2019 | Copywriting, Marketing
A few years ago, I wanted to find a great business coach. I found myself on the website of a person who touted their years of experience and great reviews from clients, and I was compelled to contact them…until I visited the “Services” section of their website. Among...
