Stop trying to be “happy”

Stop trying to be “happy”

As a copywriter, I often find myself fascinated by what certain words actually mean and where they come from. How many times have you said or thought to yourself, I just want to be happy! Or, I just want to make other people happy!Society, in general, seems obsessed...
What plain English looks like

What plain English looks like

Where is your organisation in the fight for plain English?Do you still value complex words packed like sardines into shudderingly-long paragraphs? Or have you transformed all of your content (internal and external) so it’s easy to read, follow and relate to?Although...
How Google’s new BERT will impact your SEO

How Google’s new BERT will impact your SEO

Last month, Google announced that BERT will be joining their team. Short for something long and complicated, BERT is basically artificial intelligence (AI) integrated into Google’s search algorithm.If you’re not familiar with AI or how it works, it’s simply a term to...
Remote working

Remote working

Next year marks 15 years that I’ve worked almost entirely remotely. As a freelance copywriter, I run my business out of my home office (grant it the home has changed a couple of times over the past decade). I have a great set up, which makes it easy to work through...
Be a specialist

Be a specialist

A few years ago, I wanted to find a great business coach. I found myself on the website of a person who touted their years of experience and great reviews from clients, and I was compelled to contact them…until I visited the “Services” section of their website. Among...
Case studies

Case studies

What is a case study? Case studies are a brilliant way to show what your business is capable of – rather than just saying it. A case study is a piece of content that explains the what, why and how of a previous project you’ve worked on. It helps potential...