by Rachel Ziv | Oct 26, 2019 | Copywriting, Marketing
A few years ago, I wanted to find a great business coach. I found myself on the website of a person who touted their years of experience and great reviews from clients, and I was compelled to contact them…until I visited the “Services” section of their website. Among...
by Rachel Ziv | Oct 20, 2018 | Copywriting
What is a case study? Case studies are a brilliant way to show what your business is capable of – rather than just saying it. A case study is a piece of content that explains the what, why and how of a previous project you’ve worked on. It helps potential...
by Rachel Ziv | Sep 29, 2018 | Copywriting
What is website content?Website content is the words that sit on your website.These days, it’s not enough to have “OK” website content. Your website content must be superior.If you focus on nothing else, you should at least put your best foot forward...
by Rachel Ziv | Sep 8, 2018 | Copywriting
What is a sales letter?A sales letter can be a direct sales letter (the physical version that goes to a mailbox and the recipient tears it open with their fingers), or a sales letter sent over email.Sales letters attempt to sell a product or service to a specified...
by Rachel Ziv | Jul 18, 2018 | Copywriting
What is a press release?A press release is a piece of copy that informs the media of a particular event or newsworthy story.Businesses use press releases to try and get free coverage from print or digital magazines and newspapers. This free coverage can be priceless...
by Rachel Ziv | Jul 18, 2018 | Copywriting
What is a blog?A blog is a series of “posts” (articles) that sit on your website. Blog posts were originally used by businesses to engage their target audiences by inviting comments and facilitating conversation.These days however, blog posts take many...
