Be a specialist

Be a specialist

A few years ago, I wanted to find a great business coach. I found myself on the website of a person who touted their years of experience and great reviews from clients, and I was compelled to contact them…until I visited the “Services” section of their website. Among...
Video marketing

Video marketing

This is a guest post by Ellan Dineen, Marketing Associate at Design Wizard. What is video marketing? Video marketing is a marketing activity where you rely on a video to create engagement and sell a product or service. The great thing about videos is that you can use...
Case studies

Case studies

What is a case study? Case studies are a brilliant way to show what your business is capable of – rather than just saying it. A case study is a piece of content that explains the what, why and how of a previous project you’ve worked on. It helps potential...
Website content

Website content

What is website content?Website content is the words that sit on your website.These days, it’s not enough to have “OK” website content. Your website content must be superior.If you focus on nothing else, you should at least put your best foot forward...
Sales letters

Sales letters

What is a sales letter?A sales letter can be a direct sales letter (the physical version that goes to a mailbox and the recipient tears it open with their fingers), or a sales letter sent over email.Sales letters attempt to sell a product or service to a specified...