by Rachel Ziv | Nov 1, 2024 | Copywriting, Marketing
Sustainability has been a hot topic for many years, and if we look beyond the more corporate themes of ESG and the like, I prefer to think of sustainability in its purest form: What is the most efficient way to sustain [a thing] so as to have the least impact on that...
by Rachel Ziv | Nov 16, 2019 | Copywriting, Marketing
Last month, Google announced that BERT will be joining their team. Short for something long and complicated, BERT is basically artificial intelligence (AI) integrated into Google’s search algorithm.If you’re not familiar with AI or how it works, it’s simply a term to...
by Rachel Ziv | Oct 26, 2019 | Copywriting, Marketing
A few years ago, I wanted to find a great business coach. I found myself on the website of a person who touted their years of experience and great reviews from clients, and I was compelled to contact them…until I visited the “Services” section of their website. Among...
by Rachel Ziv | May 20, 2019 | Marketing
This is a guest post by Ellan Dineen, Marketing Associate at Design Wizard. What is video marketing? Video marketing is a marketing activity where you rely on a video to create engagement and sell a product or service. The great thing about videos is that you can use...
