by Rachel Ziv | Jul 18, 2018 | Copywriting
What is a blog?A blog is a series of “posts” (articles) that sit on your website. Blog posts were originally used by businesses to engage their target audiences by inviting comments and facilitating conversation.These days however, blog posts take many...
by Rachel Ziv | Jul 18, 2018 | Copywriting
What is an advertorial?An advertorial is an article in a newspaper or magazine (print or digital) that reads like an interesting news story, but has been carefully crafted for the benefit of the business that is paying for it.For an advertorial to work, it needs to...
