by Rachel Ziv | Nov 16, 2019 | Copywriting, Marketing
Last month, Google announced that BERT will be joining their team. Short for something long and complicated, BERT is basically artificial intelligence (AI) integrated into Google’s search algorithm.If you’re not familiar with AI or how it works, it’s simply a term to...
by Rachel Ziv | Nov 2, 2019 | Copywriting
Next year marks 15 years that I’ve worked almost entirely remotely. As a freelance copywriter, I run my business out of my home office (grant it the home has changed a couple of times over the past decade). I have a great set up, which makes it easy to work through...
by Rachel Ziv | Oct 26, 2019 | Copywriting, Marketing
A few years ago, I wanted to find a great business coach. I found myself on the website of a person who touted their years of experience and great reviews from clients, and I was compelled to contact them…until I visited the “Services” section of their website. Among...
by Rachel Ziv | Oct 20, 2018 | Copywriting
What is a case study? Case studies are a brilliant way to show what your business is capable of – rather than just saying it. A case study is a piece of content that explains the what, why and how of a previous project you’ve worked on. It helps potential...
by Rachel Ziv | Sep 29, 2018 | Copywriting
What is website content?Website content is the words that sit on your website.These days, it’s not enough to have “OK” website content. Your website content must be superior.If you focus on nothing else, you should at least put your best foot forward...
by Rachel Ziv | Sep 8, 2018 | Copywriting
What is a sales letter?A sales letter can be a direct sales letter (the physical version that goes to a mailbox and the recipient tears it open with their fingers), or a sales letter sent over email.Sales letters attempt to sell a product or service to a specified...
