by Rachel Ziv | Nov 1, 2024 | Copywriting, Marketing
Sustainability has been a hot topic for many years, and if we look beyond the more corporate themes of ESG and the like, I prefer to think of sustainability in its purest form: What is the most efficient way to sustain [a thing] so as to have the least impact on that...
by Rachel Ziv | Feb 17, 2023 | Copywriting
Hardly a week goes by that I don’t hear someone exclaim, “Have you seen what ChatGPT can do!?” While I don’t have the app myself, I’ve seen examples of how it writes. And while it shocks me to say, it’s pretty darn good! The quality of writing and grammar is near...
by Rachel Ziv | Feb 5, 2021 | Copywriting
When I first started writing this article, I realised it’s been over a year since I posted the last one. Pretty slack, given it’s my profession! To put it simply, 2020 was a crazy busy year for me. When COVID hit, organisations shifted their event budgets to content...
by Rachel Ziv | Jan 14, 2020 | Copywriting
As a copywriter, I often find myself fascinated by what certain words actually mean and where they come from. How many times have you said or thought to yourself, I just want to be happy! Or, I just want to make other people happy!Society, in general, seems obsessed...
by Rachel Ziv | Dec 30, 2019 | Copywriting
Where is your organisation in the fight for plain English?Do you still value complex words packed like sardines into shudderingly-long paragraphs? Or have you transformed all of your content (internal and external) so it’s easy to read, follow and relate to?Although...
