What is a case study?
Case studies are a brilliant way to show what your business is capable of – rather than just saying it.
A case study is a piece of content that explains the what, why and how of a previous project you’ve worked on. It helps potential customers understand your methods and practices, and the outcomes you can help them achieve in their own business.
By comparing the challenges they face with a similar business (that you helped), they can imagine themselves working with you and reaping the same benefits you achieved for your other client/s.
How long is a case study?
The length of a case study depends on where it’s being displayed and how much depth you want to cover. I’ve written case studies a paragraph long. I have also written case studies 2-3 pages long.
What is the layout of a case study?
Regardless of the length or layout, a case study must include:
- The challenge
- The solution
- The outcome
You need to tell a story about the project – why you were needed, how you approached the problem, the actions you took, and the results you achieved.
Why do a case study?
You can say “I’m awesome at…” until you’re blue in the face. But a case study will help you prove it by demonstrating how you applied that awesomeness to a real world scenario.
It’s also a lot easier for people to relate “what you do” with “what they need” when they can see your services being applied to clients who are just like them.
A case study can help you:
- Demonstrate knowledge
- Build authority
- Add fresh content to your website
- Showcase your approach and point of difference
- Engage and convert new clients