As I power through the familiar “content push” that typically falls in the last quarter of the year, I’m reminded of the very real benefits businesses can achieve with forward content planning.
While many copywriters find themselves in a lull period over the December/January break, I’ve always been a big advocate for my clients to use this time wisely.
Any business owner with a vision for the year ahead will know exactly what they want their content to achieve. For example, they may wish to:
- promote a new or underutilised product or service
- increase brand recognition through thought leadership
- have a say about key industry themes
- improve website visibility on search engines
- reignite that all-important customer connection
Whatever the goal, the right content can get you there. But this is rarely achieved by doing it on the fly. The more you can plan ahead, the greater your chances of success.
Why get your content ready now
Content marketing isn’t as simple as it once was. There’s so much noise in every marketplace that it’s almost impossible to cut through with an adhoc approach.
If I wanted to increase brand recognition by posting thought leadership articles on LinkedIn, I’m hardly going to get there by writing one article each month on a random topic. And I certainly won’t get there by pumping generic AI-generated articles out into the content-sphere.
What I would need is:
- weekly articles on pre-planned captivating topics
- 3 LinkedIn posts a week comprising text, graphics, and video
- a quarterly schedule that tracks results
This is all very achievable, but can be difficult to put into play when you’re consumed by the day-to-day running of your business. Forward planning always takes a back seat during busy periods, and it’s not until things slow down that you remember why you wanted the content in the first place.
For this reason and plenty of others, it’s worth maximising quiet periods so you can hit the ground running when things dial up and you’re time-poor once again.
Use your downtime wisely
As we rapidly approach the end of another year, consider getting a jumpstart on your content plan for 2026.
A good copywriter will be able to work with you to develop a “bank” of content that:
- effectively communicates what you want to say
- positions your message so the audience can understand and engage with it
- incorporates SEO and other key elements
- achieves the return on investment you deserve
If you work with the copywriter outside of their regular busy periods (i.e.: from mid-Dec to mid-Jan), they’ll also be able to commit more time to your project so you can have everything done and dusted by the time February rolls around and the new year is in full swing.
To learn more about working with an experienced copywriter on your 2026 content plan, please get in touch.