About Rachel Ziv
GREAT WRITING IS SIMPLE AND POWERFUL.
IT’S EASILY UNDERSTOOD, AND RELATES LOGICALLY AND EMOTIONALLY TO THE TARGET AUDIENCE.
What I do
I provide copywriting and content editing for businesses, agencies and government departments.
My goal is to help you connect with your customers through content – by understanding who they are, how they search, and how we can position your business to meet their needs.
With a passion for Inspiring Simplicity®, I sympathise with readers who want to find and follow information easily, without wading through jargon, waffle or egocentric business copy.
See case studies for a sample of projects I’ve worked on, or contact me to discuss yours.
To learn more about my services, see: SEO-optimised web content, marketing copy and business writing.
Simplicity specialist
As a qualified copywriter with over 10 years of experience, my copywriting style encapsulates everything I know about what works and what doesn’t work when writing copy.
Contact me for content that achieves:
- maximum readability
- minimum jargon
- a great user experience
- an instant connection with the reader
Qualifications
- Advanced Diploma Professional Writing
- Higher Diploma Editing
- Diploma Business Management
- Certificate Brand Management
- Certificate Small Business Marketing
Values
Reliable: keep promises, meet deadlines, be available
Passionate: love the work, be an advocate for clients
Adaptable: cater to the client, write for the audience
Inspiring: elevate clients and their customers
Simplicity: minimum words, maximum results
About Rachel
I’m a qualified writer and editor, and have worked as a freelance copywriter since 2007.
Originally from Sydney, I moved to Canberra in 2010 (for the fresh air and big country town community), where I launched Rachel Ziv.
Having watched organisations with a great message continually struggle to communicate it, I became focussed on the clear benefits of simplicity – removing jargon, waffle and egocentric business speak until all that’s left is pure value for the reader.
Sheer hard work and an obsession to do right by my clients has led to repeat business and referrals that have traversed industries, states and countries.
I love living in Canberra with my husband and 2 children and being part of the local community. I’m grateful to the hundreds of clients who trust me to write and edit the content that speaks for their business every day.
