Be inspired…
Is ChatGPT the end of copywriters?
Hardly a week goes by that I don’t hear someone exclaim, “Have you seen what ChatGPT can do!?” While I don’t have the app myself, I’ve seen examples...
What to do if your favourite copywriter is booked solid
When I first started writing this article, I realised it’s been over a year since I posted the last one. Pretty slack, given it’s my profession! To...
Stop trying to be “happy”
As a copywriter, I often find myself fascinated by what certain words actually mean and where they come from. How many times have you...
What plain English looks like
Where is your organisation in the fight for plain English?Do you still value complex words packed like sardines into shudderingly-long...
How Google’s new BERT will impact your SEO
Last month, Google announced that BERT will be joining their team. Short for something long and complicated, BERT is basically...
Remote working
Next year marks 15 years that I’ve worked almost entirely remotely. As a freelance copywriter, I run my business out of my home office...
Be a specialist
A few years ago, I wanted to find a great business coach. I found myself on the website of a person who touted their years of experience...
Video marketing
This is a guest post by Ellan Dineen, Marketing Associate at Design Wizard. What is video marketing? Video marketing is a marketing...
Case studies
What is a case study? Case studies are a brilliant way to show what your business is capable of – rather than just saying it. A case...